CREATIVE PROCESS AND HOW IT WORKS – A SIMPLE REFLECTION

I don’t think people are quite aware of what the creative process is, especially if they don’t work in a so called creative field. As a matter of fact I don’t think they are aware of the fact that it actually IS A PROCESS. Being creative and producing creative outcomes is something that by no …

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THE PSYCHOLOGY OF COLOUR IN MARKETING AND BRANDING – A SHORT OVERVIEW

One of the most interesting aspects of marketing is the way to pursue clients and that involves the use of colour as well. In order to enhance the customer’s  mood and actions brands need to choose the right colour and that involves a careful strategic approach it. Some large companies invest a lot into branding …

DEVELOPING STRONG BRAND IDENTITY – THE KEY POINTS

This title sort of reminds of the times when I was struggling to make myself as likeable as possible on certain job interviews, especially right after graduation, when my poor work experiences weren’t a strong point of my “overall package”. I suppose most of the young population try to impress their future employees by modulating …

STRATEGIES TO ATTRACT AFFLUENT CUSTOMERS

I recently read an interesting article in Forbes regarding what strategies should luxury brands pursue to attract affluent customers. It might just be any brands mechanisms, the point is to find out which one works best for you. The luxury consumer in particular can be tricky although most desirable audience which does demand a very …