CREATIVE PROCESS AND HOW IT WORKS – A SIMPLE REFLECTION

I don’t think people are quite aware of what the creative process is, especially if they don’t work in a so called creative field. As a matter of fact I don’t think they are aware of the fact that it actually IS A PROCESS. Being creative and producing creative outcomes is something that by no …

Advertisements

THE PSYCHOLOGY OF COLOUR IN MARKETING AND BRANDING – A SHORT OVERVIEW

One of the most interesting aspects of marketing is the way to pursue clients and that involves the use of colour as well. In order to enhance the customer’s  mood and actions brands need to choose the right colour and that involves a careful strategic approach it. Some large companies invest a lot into branding …